Direct Advertising Response

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Website

A custom-developed website focused on cohesive brand visuals that aligned with the media kit. The website included online portals for referrals, data purchases, print-on-demand services, and advertising insight analysis.

Media Kit

The media kit for the DAR Agency consisted of 36 pages, featuring custom printing with embossing, die cuts, spot gloss, and specialty paper used throughout.

DARn Red Balls Promotion

The DARn Red Balls promotion was inspired by the red dot in the logo. It featured a full-sized exercise ball designed for sitting, encased in a custom die-cut box. This promotion was accompanied by an interactive webpage and an insert with fun instructions on how to use the ball for more than just sitting at your desk. The campaign was extremely successful in attracting new clients and won several design awards, including a feature in HOW Design Magazine.

Swindol Lifestyle Magazine

The first issue of Swindol Lifestyle magazine focused on the lifestyle surrounding custom lowrider cars, motorcycles, and bicycles. Although the magazine did not gain popularity, this issue won a design award.

Nicky Barot Media Kit

A media kit was created for musician Nicky Barot to promote his first album release. The cover featured black metallic paper that was die-cut, embossed, and printed with metallic ink, and it included a pocket on the inside back cover for the CD. The interior content was printed digitally, allowing us to customize the message for each record label. All the photography was done by Bradley Girard.

Specialty Projects

Specialty projects included a display of collectible tickets from Michael Jackson concerts created for a client, a Goody Box for delivering baked goods to potential clients of DAR, a ticket holder for event tickets at our suite at the Honda Center, and promotional event posters for a local private school.