CASE STUDY

Mandy Li Collection

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Brand Identity

The logo’s icon is influenced by the Chinese Ruyi Scepter. Which is a timeless symbol of prosperity, success, and seamless achievement, inspires the company logo. In Chinese culture, ‘Ruyi’ means ‘as one wishes,’ embodying our commitment to bringing our clients’ visions to life with precision and excellence. Just as the Ruyi signifies harmony and wisdom, we design and craft customized furniture that blends luxury, functionality, and cost-efficiency, creating lasting value for hotels and resorts worldwide. The logo was originally designed by Mika Denny and later adjusted by BGS. BGS wrote the slogan “Making your designs come to life.”

Nested Brands

QuickShip – Identity for a program that provides select products in stock, shipped within 2 days.
BlvdEight – Identity for a consumer-facing store for furniture, lighting, pillows, and accessories.

2025 Luxury Annual Brochure

The brochure consists of 20 pages in total. The cover showcases premium Plike Rred paper adorned with red metallic foil, an embossed logo on the front, and an elegant slogan on the back. Inside, an opaque vellum insert precedes 12 content pages, each enhanced with spot-gloss varnish to make the images truly stand out.

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Vellum Insert
Over Image

Vellum Insert
Turned Over

Cover Metallic Red
Logo Emboss + Foil

Cover Metallic Red
Slogan Emboss + Foil

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Website

The Mandy Li Collection website showcases the company’s international services, manufactured products, finishes, project showcase, media, and sales reps.

The Seating Catalog is a new item on the website. It allows the user to view the various seating products MLC has manufactured over the years. The easy-to-use navigation allows designers to find inspiration in various seating options and styles.

Brand Visual Guide

Simplified Brand Visual Guide for proper usage of logo, fonts, and color palette.

Advertising

HD Magazine Full Page Ads

NEWH Magazine Quarter Page Ads

Look Books

2024 Look Book
6 fold in panels

2024 Look Book QuickShip Insert
2 sided insert

2023 Look Book
6 fold in panels

2020 Look Book
16 page Digital PDF

Red Cover Brochures

Each cover is made of high-end red soft-touch paper with embossment, spot gloss, and die-cutting. An opaque paper insert with spot-color printing is also included. Interior pages have a spot-gloss finish.