CASE STUDY
Mandy Li Collection
Brand Identity
The logo’s icon is influenced by the Chinese Ruyi Scepter. Which is a timeless symbol of prosperity, success, and seamless achievement, inspires the company logo. In Chinese culture, ‘Ruyi’ means ‘as one wishes,’ embodying our commitment to bringing our clients’ visions to life with precision and excellence. Just as the Ruyi signifies harmony and wisdom, we design and craft customized furniture that blends luxury, functionality, and cost-efficiency, creating lasting value for hotels and resorts worldwide. The logo was originally designed by Mika Denny and later adjusted by BGS. BGS wrote the slogan “Making your designs come to life.”
Nested Brands
- QuickShip – Identity for a program that provides select products in stock, shipped within 2 days.
- BlvdEight – Identity for a consumer-facing store for furniture, lighting, pillows, and accessories.
Website
The Mandy Li Collection website showcases the company’s international services, manufactured products, finishes, project showcase, media, and sales reps.
The Seating Catalog is a new item on the website. It allows the user to view the various seating products MLC has manufactured over the years. The easy-to-use navigation allows designers to find inspiration in various seating options and styles.
Advertising
HD Magazine Full Page Ads
NEWH Magazine Quarter Page Ads
Look Books
2024 Look Book
6 fold in panels
2024 Look Book QuickShip Insert
2 sided insert
2023 Look Book
6 fold in panels
2020 Look Book
16 page Digital PDF
Red Cover Brochures
Each cover is made of high-end red soft-touch paper with embossment, spot gloss, and die-cutting. An opaque paper insert with spot-color printing is also included. Interior pages have a spot-gloss finish.
2019 Annual Brochure
20-page booklet
2018 Annual Brochure
12 page booklet
2017 Annual Brochure
12 page booklet
