Making the Creative Brief

Creative Project Planner

Start your project with clarity and confidence.

A well-written creative brief is one of the most valuable tools for ensuring a successful project. It helps align expectations, clarify objectives, and provides the information needed to develop creative solutions that meet your goals. Complete the Project Planner sections below as thoroughly as possible. Don’t worry if you don’t have every answer, we can work through the details together.

Company Info

Input your Company Name
Input who will be the Primary Contact
Enter both area code and 7 digit phone number
Input your Website URL

Project Overview

Input your Project's Name
Describe your Project in a few sentences

Project Objective

What do you want this project to accomplish? *
Check what 1-3 objectives you want the project to accomplish.
If you clicked Other please use this area to name it.

Target Audience

Who is your audience you are trying to reach?
Tell us what you want them to think, feel, or do?

Key Message

Explaing what action do you want your audience act on?

Call to Action

What action should your audience take? *
Check 1-2 CTA integrators that you want your audience to act on.
Describe Other Here

Brand Personality

How should this project feel? *
Choose 1 to 3 integrators that describe what you want this projfec to feel.
Please describe Other here

Project Deliverables

What deliverables do you need? *
Choose any or all deliverables you need for this project.
Please describe Other here

Project Details

What is your preferred Size or Format for the deliverable?
What is your target deadline for the deliverable?
List your approximate budget if you have one; if not, leave it blank.

Existing Assets

Do you already have any of the following Assets? *
Choose all the assets you have already
Describe Other Here

Competitors or Inspiration

Provide company names and websites if possible.

Anything Else We Should Know?

Tell us anything else you feel we need to know about this project.

Before You Submit?

Use this quick checklist before sending your planner.
Review. this checklist before you hit submit.

Next Steps

1. Schedule a 30-Minute Creative Brief Review
Book a brief meeting to review your completed Project Planner, answer any questions, and refine the Creative Brief before moving forward.

2. Receive Your Project Proposal
Once the Creative Brief is finalized, we’ll prepare a detailed proposal outlining the project scope, timeline, deliverables, and investment.

3. Let’s Create Something Great
After the proposal is approved, we’ll begin bringing your vision to life with a thoughtful, strategic, and collaborative creative process.