The Rippel Foundaton

The work below was done while the Director of Creative and Branding. All work shown links to the website.

Brand Identity

The Rippel brand identity consists of a full custom typeface and icon.

The hexagons symbolize our interdisciplinary approach to studying complex, adaptive systems, drawing references from both chemistry and honeycombs. Just as bees serve various roles as stewards of their environments, we aim to integrate insights from natural and social sciences. Hexagons serve as a valuable brainstorming tool for systems thinkers, enabling the arrangement of ideas and insights into diverse configurations. When arranged, the hexagons create patterns that feel dynamic and alive, with their varied colors reflecting the diversity of disciplines involved in systemic change and the potential for new connections. In terms of branding, the filled teal hexagon, which serves as the dot on Rippel’s “i,” matches the adjacent open hexagon, reinforcing our brand identity. Additionally, the custom font designed by Bradley Girard sets our brand apart; the modern “e” draws inspiration from the Kabel font, breaking away from traditional styles to convey a more humanistic feel. Rippel’s practices strike a balance between tradition and innovation, while the capital “L” in our font clearly differentiates Rippel from similarly named entities.

Nested Brands

Use of Rippel custom typeface and alignment with the main brand logo hexagon theme.

ReThink Health – Hexagons represents partners working closely together to improve health and wellbeing.
Rethinkers Collaborative – Hands within the hexagon represent collaboration within the team.

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Top to Bottom Redesign of the Rippel Website

A redesign of the Rippel website was necessary to align with the new brand identity, enhance user experience, improve search engine optimization, and ensure compliance with the Americans with Disabilities Act (ADA). As a result of these changes, site traffic increased by 43%, and average user engagement rose from 1.2 minutes to 3.5 minutes. Several online tools were introduced, including a podcast, an interactive online report, and a dynamic “Learn-by-Topic” portal, which together contributed to a 26% increase in website engagement compared to the previous year. The hexagon theme, representing systems thinking, was utilized throughout the website as a cohesive brand element.

Online Engagement Tools

We created and launched several online tools to boost website engagement. These include the “Unsung Stewards Podcast,” which shares inspiring stories, the “Pulse Check,” an interactive online report, and a dynamic “Learn-by-Topic” portal that allows users to explore subjects at their own pace. Together, these initiatives resulted in a 26% increase in overall engagement.

Unsung Stewards Podcast

Pulse Check Interactive Report

Learn by Topic Portal

ReThink Health Toolbox Webinars

The ReThink Health Toolbox webinar series was designed to introduce Rippel’s unique suite of tools and frameworks that help stewards implement transformative change. The campaign featured online registration for the webinars, social media promotion, a dedicated webpage, PowerPoint presentations, and a video for each webinar. This initiative served as an additional method to attract users to the website and engage them with the content.

Toolbox Webinar Icon

Webpage

Powerpoint

Video

Stewards Rising Campaign

Thousands of stewards across the U.S. are dedicated to creating lasting change in their communities, reflecting a growing movement to thrive together. Each steward has a unique story about the experiences and moments that inspired them to take action. Stewards Rising is a storytelling platform that highlights and honors the journeys of stewards from diverse backgrounds and the impact they are making.