FINCA celebrates California’s rich heritage, blending it seamlessly with the bold, vibrant flavors of Mexico. Specializing in wood-fired grilled cuisine, the restaurant sources ingredients from local, regenerative farms, creating not just delicious food, but a true sense of community and a passion for unforgettable dining.

BGS brought the FINCA brand to life, designing the logo, icon, menus, website, and exterior signage. Their creative work extended to writing web content and crafting the tagline, ensuring every detail reflected the restaurant’s spirit. The iconic “F” appears on custom stoneware, check registers, and even as a finishing touch on drinks. BGS worked hand-in-hand with David throughout the process, turning his vision into a vibrant reality.

The logo, a clean, modern homage to a ranch branding iron, perfectly echoes the meaning of FINCA, Spanish for “estate.”

Artisan Jeff Girard handcrafted custom pottery, including cups, mugs, pitchers, check registers, and plates, infusing every piece with unique character. See more of his work on Instagram: @jeffgirard.